The Consumer Mindset blog offers thoughts, research, analysis and insights on a variety of issues impacting consumers.
Monday, November 29, 2010
Power of a brand part II -- Call of Duty: Black Ops
Increasing brand positioning via association (to a video game).
In an earlier post, the integration of Apple's iPad into a product offering to increase product brand position via association with the iPad was discussed.
Now the popularity of Call of Duty: Black Ops is being used by Jeep in an attempt to influence prospective buyers. If there is any surprise, it might be that the COD: Black Ops brand would be deemed so attractive to enough of Jeep's target market. Jeep's consumer research would be interesting to see.