By any measure, Apple's iPad is a successful product on its own. However, it is increasingly being used by businesses as part of their product offerings. As much as the iPad might actually improve these products, the biggest benefit might be linking the iPad to the products... if consumers think so highly of the iPad, maybe some of the "love" will rub off.
NOTE: This goes beyond merely adapting current offerings for the iPad -- although iPad apps for existing products are extremely popular.
Some recent examples:
- The owner's manual for Hyundai's Equus model is an interactive digital owner's manual on the iPad that comes with the luxury car. See the magazine advertisement below.