Sunday, January 3, 2010

If you can't beat them, copy them

Subway's Jared casts a big shadow over fast food industry

Taco Bell's new promotional campaign featuring the weight loss of Christine shows that, even in business, imitation is also the greatest form of flattery.

Haven't we heard this before?
Using careful selections from the Taco Bell "Drive-Thru Diet" menu, Jared... oops... Christine lost 54 pounds.

What's next?
Cinnabon? Haagen Dazs? creme brulee? Ghirardelli Chocolate?
We could only be so lucky!

Friday, January 1, 2010

Marketing the start of a new year

Finding marketing opportunities in calendar events

The new year is only a half-day old but marketers have already begun integrating the start of 2010 into their marketing efforts in areas including pricing,

HTML e-mail featuring special pricing

Web site -- new product features

Television advertisement -- special event re: product

Wait 'til next time
Obviously it is too late to take advantage of New Year's Day 2010.... but the calendar has many other days that might become part of a successful marketing campaign.