The new year is only a half-day old but marketers have already begun integrating the start of 2010 into their marketing efforts in areas including pricing,
HTML e-mail featuring special pricing
Web site -- new product features
Television advertisement -- special event re: product
Wait 'til next time
Obviously it is too late to take advantage of New Year's Day 2010.... but the calendar has many other days that might become part of a successful marketing campaign.