Applebee's and Macy's approach national holiday differently.
Applebee's Veterans Day 2009 promotion
Applebee's Restaurants offered free entrees to all veterans and active military personnel on Veterans Day to show "sincere gratitude for your honorable service".
Macy's Veterans Day 2009 promotion
With the U.S. military at war in multiple theaters
++++Macy's promotion rings a bit shallow.
++++Applebee's promotion feels right.