Imagine a teacher leaving a high school classroom... the boys start rhythmically drumming their desks in unison.
What's going on? A disorderly mob? No... it was That's G.
Don't know what "That's G" is? Play the following video.
Need to set a tone in a commercial... consider including a song. Regions Bank wants to show how happy they make their customers.
How? Just listen.
Can jingles really help message retention? How much is a foot-long Subway?
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