Going a bit beyond product protection, promotion & display
Packaging is an often under-utilized aspect of marketing. It is designed to protect products during shipping, act as a "billboard" in a store to attract attention, and to aid in store display (stacking, hanging, etc.).
Some businesses are finding ways to use packaging to add a bit more customer value and act as a differentiator from competitors . While some can be more substantial, many are smaller in nature. Here are a couple of examples:
- Sun Chips (from Frito-Lay) offer chips in 100% compostable bags.
- 1800 Tequila having its lid measure a shot (turn it over to fill up the lid).
Could your packaging be doing more?
