Hanes has done several significant things promotionally to benefit their brand:
- sign Michael Jordan as a spokesperson
- drop Charlie Sheen as Jordan's sidekick (reportedly to avoid any linkage to Sheen's persistent negative press)
- developed a lasting humor-based campaign to promote the benefits of their product as well as highlight Jordan
After all that, why not give the actor in the current ad a pair of pants that fit? His pants are stretched so tight that the white liner on the front pockets show, the front of the pants have a very unflattering pull and the pockets are puckered. While some viewers would recognize the problem is with the pants, others might not. The question is why take the chance when a little more attention to detail would have made the issue a non-starter?