Currently economic concerns -- ranging from high fuel prices to falling values for their homes -- are now on the minds of many U.S. consumers. Several examples of advertising that clearly address such concerns are currently on television. Each commercial's appeal is easy for customers to understand... you are in tight financial times and our product can save you money.
Here is one such television advertisement:
- What issues are your customers dealing with?
- What concerns do they have?
- Do I know even the answers to questions 1 & 2? If not, that's an item for future blog posting.
- How can my marketing efforts be tailored to address those issues and concerns?