This morning, the Today Show showed an interesting segment on retail shopping. The segment shows several retailing strategies and tactics that facilitate a pleasurable experience.
The portion of the segment below features a visit to a mall by the reporter, Janice Lieberman, and Marshal Cohen -- the author of "Why Customers Do What They Do".
Retailers need to analyze if, and if so how, their stores provide customers with experiences that makes shopping pleasurable and interesting.
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