Friday, October 23, 2009

Answering consumer questions

Starbucks does not leave consumers wondering why to buy new instant coffee

If anyone had doubts why to buy Starbucks' newly introduced instant coffee, they only needed to open the two-page advertising spreads in the October 23, 2009 editions of The New York Times (A24 & 25) and USA Today (8A & 9) to get some suggestions.


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